Below are the 3 most recent journal entries recorded in miabailey271's InsaneJournal:

Thursday, January 5th, 2012
1:46 am	How Social Media Is Killing the Celebrity Endorsement Recent data shows that celebrity endorsements aren't a "sure thing" when it comes to promoting a product, getting noticed, or increasing sales. Celebrities are losing their advertising power. Ads featuring celebrities aren't performing as well as they did in the past proving that celebrities aren't as "worshiped" as they once were. With regards to purchasing a product or spending money on something people pay much more attention to the opinions of those that they trust, like friends, family, and colleagues. Social media has certainly managed to get simpler to share and connect with other people that share your interests. Social media outlets provide use of lots of people and a lot of opinions and users may pay attention to those in their social circle than they are of a celebrity that they really can't connect with. Social Endorsements Social sites like Twitter and Facebook were created with sharing in your mind. People can share almost anything, whether it is the details from the outfit that they're currently wearing, or perhaps an interesting article in regards to a new product. Average everyday "Joe's" are in possession of a captive audience. Individuals are watching "Joe", meaning "Joe" has power. Whereas this power was once reserved for celebrities and spokespeople, social networking has turned the standard folk into spokespeople, sometimes without them even realizing it. A Facebook user may observe that a buddy of theirs "likes" something. They trust that friend and value their opinion, so they may take a look too. Without realizing it, the initial "liker" just endorsed an item. For this reason it's important for companies to be involved with social media. If a business has a social presence, it enables a chance to get "liked" and "followed" by many people current as well as potential customers and clients. A company should never underestimate the strength of its customers. Oftentimes, the chances are their support will get the organization seen in an infinitely more targeted way than any celebrity would be in a position to achieve. Consumers aren't dumb. They already know Paris Hilton is getting paid lots of money to advertise an item. Sally from Psychology class isn't, she genuinely "likes" the product enough to aid it publicly, which means that it may be worth trying. Social Endorsements Obviously, some "regular" people have more influence than the others and it is better to try to obtain the attention of the "influencers" on social networking sites. The web site Klout measures a users overall online influence using over 35 variables on Facebook and Twitter. Klout measures a users True Reach (the size of their engaged audience), Amplification Probability (the likelihood their content is going to be acted upon), and Network Influence (the influence level of their engaged audience). While Klout is certainly a good tool, it is important not to get too hung up onto it. A social networking strategy should be measured by its success in creating conversions, not on its Klout summary. (Comment on this)
1:44 am	How Social Media Is Killing the Celebrity Endorsement Recent data shows that celebrity endorsements are no longer a "sure thing" with regards to promoting a product, getting noticed, or increasing sales. Celebrities are losing their advertising power. Ads featuring celebrities aren't performing as well as they did in the past proving that celebrities aren't as "worshiped" because they once were. When it comes to purchasing a product or spending money on a service people pay much more attention to the opinions of the people they trust, like friends, family, and colleagues. Social networking has certainly managed to get simpler to share and connect with others that share your interests. Social networking outlets provide use of lots of people and a lot of opinions and users may focus on those who work in their social circle compared to what they are of the celebrity that they really can't connect with. Social Endorsements Social sites like Twitter and Facebook are intended with sharing in your mind. People can share just about anything, whether it's the facts of the outfit that they are currently wearing, or perhaps an interesting article about a cool product. Average everyday "Joe's" are in possession of a captive audience. People are paying attention to "Joe", which means that "Joe" has power. Whereas this power used to be restricted to celebrities and spokespeople, social networking has turned the standard folk into spokespeople, sometimes without one even realizing it. A Facebook user may notice that a buddy of theirs "likes" something. They trust that friend and value their opinion, so that they may take a look too. Without even knowing it, the initial "liker" just endorsed a product. This is why it's important for companies to be involved in social networking. If a business includes a social presence, it allows for an opportunity to get "liked" and "followed" by many people current as well as potential customers and clients. A company should never underestimate the power of its customers. Oftentimes, the chances are their support will get the company noticed in a much more targeted way than any celebrity would ever be able to achieve. Consumers aren't dumb. They already know Paris Hilton gets paid lots of money to advertise an item. Sally from Psychology class isn't, she genuinely "likes" the merchandise enough to support it publicly, which means that it might be worth trying. Social Endorsements Obviously, some "regular" individuals have more influence than the others and it's best to try and obtain the attention of the "influencers" on social media sites. The website Klout measures a users overall online influence using over 35 variables on Facebook and Twitter. Klout measures a users True Reach (the size of their engaged audience), Amplification Probability (the likelihood their content is going to be acted upon), and Network Influence (the influence degree of their engaged audience). While Klout is unquestionably a useful tool, it is important not to get too stuck on it. A social networking strategy should be measured by its success in creating conversions, not on its Klout summary. (Comment on this)
1:39 am	Complaints Are Good For Business We may not like handling complaints, especially if we have a customer screaming at us just like a demented banshee. However, there is a certain satisfaction in becoming in a position to remain calm and professional and being able to turn around a bad situation. Successful organisations encourage unhappy customers to complain and ensure their individuals are educated to handle complaints well. The reason being they already know complaints are good for their business. There's been a lot of research into this subject also it all points that most unhappy customers don't bother to complain. This might appear to be a good thing because it leads to a quiet life. However, however , these folks you need to their business elsewhere. Phil Cannella In fact, as much as 95% of complaining customers take this method. Which means that only about One in 20 bother to complain. Are we able to really manage to lose the other 19? This is a pity because most from the issues that make people unhappy could be resolved easily. Yet you are never because of the chance to place the situation right. It's also unfortunate because good complaint handling leads to customer loyalty. Studies suggest that most customers whose complaints are handled quickly and well become loyal customers returning again and again. Complaints are also important because they could be the best way you could ever find out that there is a trouble with your product or service and services and also the general health of the business. Only by becoming conscious of these problems this will make it possible to put them suitable for the future and consequently to improve the business. Phil Cannella All of this shows that instead of discouraging people from complaining we should be publicising our complaints procedures. We must have a method for recording all complaints so that we can quickly spot any trends that require attention. It is also vital that people don't neglect staff training. In the end, we do need to ensure the complaints we receive are handled well. We don't need to make a bad situation even worse. (Comment on this)